Demand, Distribution and Discovery, part three. / July 9, 2009 by Stephen Herron

The third part of my article on social media deals directly with consumer-created content and the "empowerment" felt by users as they discover and read content created by other users just like them.

Demand, Distribution and Discovery, part two. / July 7, 2009 by Stephen Herron

In the first part of my article on social media, we looked at how consumer demand is pushing companies and organizations into using blogs, Twitter, Facebook and other forms of social media as a transparent, open form of communication.

Demand, Distribution and Discovery, part one. / July 6, 2009 by Stephen Herron

Someone recently asked me to try and summarize up my knowledge and experience with social media. It got me thinking about my history with the field and what I've actually learned about it.